Transforming Hospitality Customer Service With Agentforce Voice and Smart Routing

Industry

Hospitality
Industry

Products

Agentforce Voice
Products

Services

Agentforce Consulting, Voice Agent Implementation, Vonage Telephony Integration
Services

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September 29, 2026

Transforming Hospitality Customer Service With Agentforce Voice and Smart Routing

A UK-based hospitality and leisure group operating 34 properties.

Problem Statement:

The client is a UK-based hospitality and leisure group operating 34 properties across hotel stays, fitness, dining, coworking, meetings, events, and other guest services.

Its traditional IVR relied on fixed menu options to manage a wide range of customer enquiries. During peak periods, this resulted in longer wait times, missed enquiries, incorrect routing, and repeated transfers between teams.

We implemented an Agentforce Voice solution integrated with Vonage and Salesforce Omni-Channel to understand caller intent, answer common questions, and dynamically route customers to the right property or service.

The Challenges:

  • High call volumes during peak periods led to longer wait times and missed customer enquiries.
  • Fixed IVR menus often routed callers to the wrong department, creating repeated transfers and longer handling times.
  • Leisure sales teams spent significant time answering routine questions and handling administrative calls instead of focusing on sales opportunities.

The Solution:

  • Agentforce Voice Agent: Our Agentforce experts implemented Bella The Concierge, an Agentforce Voice agent integrated with Vonage and Salesforce Omni-Channel. This Agentforce agent's job is to understand customer intent and manage inbound calls through natural conversation.
  • Intelligent Call Routing: We configured routing across 34 properties and 8 service areas based on intent, location, business hours, department, and customer journey, with support for overflow and out-of-hours calls.
  • FAQ and Performance Visibility: We enabled website-grounded responses for common questions around facilities, memberships, opening hours, policies, and services, along with Agentforce Observability to monitor call volumes, escalations, intent accuracy, and conversation performance.

Impact made:

~3,000

Calls Handled Daily

The Voice Agent now manages around 3,000 customer calls every day across the group's operations.

~80%

Customer Engagement Rate

Around 80% of customer interactions now engage with the Voice Agent during the automated call journey.

24/7

Voice Support

The new setup extends customer support beyond standard operating hours with round-the-clock voice assistance.

34

Properties Supported

One voice experience now supports call triage and routing across 34 UK properties and 8 service areas.

What made it special:

No items found.

Testimonial:

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